Business Heroes:
Where every business owner is a hero
June meeting topic: Sales funnels for Fun and Profit
When: June 20th, 2018 | 3:30 - 5:00pm
Where: 4 Kent Rd 2nd Fl, York PA, 17402
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Why should I think more about my sales funnel?
The analogy of a sales funnel works in many ways. The core idea is that in a selling system there are lots of initial contacts that get sorted down into the ones that become customers. So there is lots that go in at the top but everything comes out at the bottom in an orderly way. Ideally, with a real funnel you do not have spillage. In our selling funnel we hope to eliminate some prospects who are not qualified is some way but we do it on purpose. Accidentally having a leaky funnel wastes time and money. We will discuss how to avoid a leaky funnel.
The mission of Business Heroes is:
To help small business owners with the strategy, tools and resources needed to grow the business.
MONTHLY MEETINGS
Each monthly event includes training, sharing, discussions and the kind of community that only comes from face-to-face sharing with entrepreneurial peers.
After our general session from 3:30 to 5:00pm many attendees choose to hang around for networking at 5:00pm. There will be drinks, snacks and some special extra training opportunities too.
OUR MARKETING APPROACH
Two main concepts guide our marketing approach. Direct marketing techniques are designed to create action and interaction with prospects. Engagement and relationship building are key objectives. The second concept is Lifecycle Marketing. Our Lifecycle Marketing Approach focuses on 3 key customer interactions:
When these three elements of Attract, Sell and Wow are systematized and working in a coordinated way you have a sustainable business that is primed for growth.
FAQs
Who can come?
Anyone with a small business or an idea to create a small business is welcome. The events are free and you are encouraged to bring a friend too.
What are my transportation/parking options for getting to and from the event?
Our venue is easy to access in East York from Rt 30 or Rt 83. There is plenty of free parking is available on site. We will send you a map link when you register to make it really easy to find us.
What can I bring into the event?
Bring you laptop or device if you want but it is not required. There is free Wi-Fi available. Attire is casual.
How can I contact the organizer with any questions?
Don Bishop at 717.230.1937
OR
Jen Giambalvo at 717.253.9291
Who is in charge?
Don Bishop is the primary facilitator and trainer for the meetings. Don has owned a number of small businesses and is currrently the President of Affinigent, Inc. and the Publisher of BigTechnology4SmallBusiness.com.